CHIPOTLE TASTE TEST CONTEST

CONTEST OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE IN THIS CONTEST. A PURCHASE OF ANY KIND WILL NOT IMPROVE YOUR CHANCE OF WINNING.

1. DESCRIPTION. The “Chipotle Taste Test” contest (the “ Contest”) begins at approximately 12:01 am Pacific Time (“ PT”) on March 16, 2023 and ends at approximately 11:59 PT on March 22, 2023 (the “ Contest Period”). To enter, eligible entrants must: post an original TikTok video that complies with the “Submission Guidelines” (defined below) to their TikTok account. Entry in the Contest does not constitute entry into any other promotion, contest or sweepstakes. By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660 ( “Sponsor”), which shall be final and binding in all respects.

2. ELIGIBILITY: Only legal U.S. residents of the fifty (50) United States and District of Columbia who are at least thirteen (13) years of age at the time of entry are eligible to enter. Minors must obtain consent from their parent or legal guardian to enter the Contest, and if a minor wins, their parent or legal guardian will need to co-sign the “Prize Claim Documents” (defined below). Officers, directors and employees of Sponsor and each of Sponsor’s parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies involved in the Contest (all such individuals and entities collectively referred to herein as the “Contest Entities”), and the immediate family members and/or those residing in the same household of each are ineligible to enter the Contest or win a prize. This Contest is void where prohibited.

3. HOW TO ENTER: To enter, eligible entrants must: (i) create an original TikTok video that describes the entrant’s ideal Chipotle Chicken al Pastor entrée order combination and otherwise complies with the “Submission Guidelines” below; and (ii) post the video on the entrant’s TikTok account using the hashtags #ChipotleTasteTest and #Contest (each, a “ Submission”). The Submission must meet the following “ Submission Requirements”: (i) the Chipotle Chicken Al Pastor entrée order combination must be capable of being created using Chipotle’s digital ordering platforms; (ii) other than music obtained through the TikTok service, the Submission must be the submitting entrant’s original, previously unpublished work and not feature or focus on any copyrighted material, logos or trademarks that are owned by third parties; (iii) the entrant should either be the only person who appears in the video or, if anyone else appears in the video, the entrant must obtain written permission from that person or those people to include them in the video, and if Sponsor asks to see the written permissions, the entrant must provide them upon request (in the event an entrant cannot provide permissions that are satisfactory to Sponsor, in its sole and absolute discretion, Sponsor reserves the right to disqualify the applicable Submission, or seek to secure the releases and clearances for Sponsor’s own benefit, or otherwise allow the applicable Submission to remain in Contest); (iv) the Submission must not include images that are deemed by the Sponsor to be obscene, pornographic, libelous or otherwise objectionable. Social media posts must be public to enter the Contest; and (v) the Submission must have the TikTok setting that allows other users to stitch it with other videos enabled. Chipotle reserves the right to disqualify Submissions if Chipotle determines that any Chipotle entrée combination would create operational difficulties or create a supply chain issue. Submissions must be published as “public posts” to be eligible to enter.

Submissions must be received by the end of the Submission Period. No substitutions or new versions of Submissions will be accepted once the original Submission is submitted for consideration. Any Submission that is considered by Sponsor in its sole and absolute discretion to violate the Submission Requirements, in whole or in part, may be disqualified and will not be eligible for entry.

4. WINNER SELECTION AND NOTIFICATION: At the end of the Contest Period, a judge or group of judges selected by the Sponsor (in either case, the “ Judging Panel”) will review the Submissions that have been received and select potential Finalists based on the following criteria: (i) creativity of the video and the Chipotle entrée combination (50%); (ii) taste of the Chipotle entrée combination (30%); (iii) public appeal of the Chipotle entrée combination (10%); and (iv) appropriateness to the public image of the Contest Entities (10%) (the “ Judging Criteria”). In the event of a tie, the potential Finalist with the highest score in the “public appeal” category will be declared the potential winner.

Each Finalist’s Submission will be reviewed by the Judging Panel and Talent (the “ Finalist Judging Panel”) to select up to three (3) potential winners based on the following criteria: (i) creativity of the video and the Chipotle entrée combination (20%); (ii) taste of the Chipotle entrée combination (60%); (iii) public appeal of the Chipotle entrée combination (20%) (the “ Finalist Judging Category”). In the event of a tie, the potential winner with the highest score in the “taste of the Chipotle entrée combination” category will be declared the potential winner.

5. PRIZES. Three (3) prizes are available. Each prize consists of (i) one (1) “Chipotle for a Year Prize” as defined below; and (ii) the winner’s Chipotle Chicken al Pastor entrée order will be available as a limited time menu item on Chipotle.com and in the Chipotle mobile app in the United States. Chipotle reserves the right to modify any winner’s entrée order if Chipotle determines, in its sole discretion, that implementing the entrée order could create operational difficulties, result in supply chain issues, or otherwise adversely impact the consumer experience in any way. Each “Chipotle for A Year Prize” consists of Chipotle Rewards credits good for fifty-two (52) regular entrée items (the “ Chipotle for a Year Prize”). The approximate retail value (“ ARV”) of each prize is Five Hundred and Seventeen Dollars and Forty Cents ($517.40). The total ARV of all prizes awarded in this Contest is $1,552.20.

For clarity purposes, “regular entrée item” means a burrito, burrito bowl, quesadilla (only available through digital orders), single order of tacos, or salad, subject to availability. Does not include kids’ meals or three pointers. The Chipotle Rewards credits will expire one (1) year from the date that the Chipotle Rewards credits are delivered to a Chipotle Rewards account. A Chipotle Rewards account is required to claim the prize.

6. GENERAL PRIZE CONDITIONS. Prizes will be awarded only if each potential prize winner fully complies with these Official Rules. The prize(s) are non-assignable and non-transferable. Prizes pictured in point-of-sale, online, television and print advertising, promotional packaging, and other Contest materials are for illustrative purposes only. Actual prize(s) may vary from the prize(s) pictured. All details and other restrictions of the prize(s) not specified in these Official Rules will be determined by Sponsor in its sole discretion. Each prize winner shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize. Each potential winner will be required to execute an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “ Prize Claim Documents”). If a winner is under the age of majority in such winner’s state of residence (a “ minor”), at Sponsor’s option, the applicable prize either will be awarded in the name of the parent or legal guardian of such minor winner, or the parent or legal guardian of such minor winner will be required to ratify and sign Prize Claim Documents.

7. RIGHTS IN SUBMISSIONS. For good and valuable consideration, the receipt and legal sufficiency of which is hereby acknowledged, each entrant hereby irrevocably grants to the Contest Entities, and their successors, licensees and assigns, a non-exclusive license (but not the obligation) to reproduce, publicly perform, publicly display, stream, exploit, make derivative works of and otherwise use the Submission, in whole or in part, for any purpose, including without limitation commercial purposes, in any and all media now or hereafter devised throughout the universe in perpetuity, including the right to promote the winning entrants’ Submissions. Each winner agrees to work with Sponsor to facilitate Sponsor’s promotion of the entrant’s Submission on the entrant’s TikTok channel. Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the Submission for any purpose which Sponsor deems necessary or desirable, and each entrant irrevocably waives any and all so-called “moral rights” they may have therein.

8. PUBLICITY RELEASE. Without in any way limiting the rights granted in the Submission, as set forth above, acceptance of a prize constitutes winner’s permission for the Contest Entities to use each winner’s Submission and his or her name, social media handle, photograph, likeness, voice, biographical information, statements and address (city and state) in and in connection with advertising, marketing, promotional, and/or publicity purposes for the Contest.

9. REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION. Each entrant (and any minor entrant’s parent or legal guardian) represents and warrants as follows: (i) the Submission does not and will not violate or infringe upon the intellectual property rights or other rights of any other person or entity; (ii) the Submission meets the Submission Requirements and does not and will not violate any applicable laws and is not and will not be defamatory or libelous. Each entrant (and any minor entrant’s parent or legal guardian) agrees to indemnify the Contest Entities and hold them harmless from and against any and all third party claims, liability, judgments, losses, damages, costs, and expenses.

10. CONDITIONS OF PARTICIPATION/RELEASES – An Entrants (and any minor entrant’s parent or legal guardian) agree to be bound by these Official Rules and the decisions of the Sponsor, which shall be final in all respects. The Contest is void where prohibited or restricted by law. All federal, state and local laws and regulations apply.

11. NATURE OF RELATIONSHIP/WAIVER OF EQUITABLE RELIEF. Each entrant (and any minor entrant’s parent or legal guardian) hereby acknowledges and agrees that the relationship between the entrant and the Contest Entities is not a confidential, fiduciary, or other special relationship.

12. NO OBLIGATION TO USE. Sponsor shall have no obligation to use any Submission or any winner’s Chipotle Chicken al Pastor entrée order, or to otherwise exploit any Submission or any winner’s Chipotle Chicken al Pastor entrée order,

13. FURTHER DOCUMENTATION. If Sponsor shall desire to secure additional assignments from the entrant(s), or other documents as Sponsor may reasonably require in order to effectuate the purposes and intents of these Official Rules.

14. DISPUTES. This Contest is governed by the laws of the United States and the State of Colorado.

15. ARBITRATION PROVISION. By participating in this Contest, each participant (and any minor participant’s parent or legal guardian) agrees: (i) that any and all disputes the participant may have with, or claims participant may have against, Sponsor relating to, arising out of or connected in any way with (a) the Contest, (b) the awarding or redemption of any Prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration.

16. SOCIAL NETWORK RELEASE AND DISCLAIMER. Each entrant (and any minor entrant’s parent or legal guardian) acknowledges and agrees that this Contest is in no way sponsored, endorsed or administered by, or associated with TikTok.

17. SPONSOR. CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.