THE CHIPOTLE LEAP DAY PROMOTION

OFFICIAL RULES

PROMOTION DESCRIPTION

The “Chipotle Leap Day” Promotion (the “Promotion”) begins on or about February 26, 2024 at 12:01 a.m. Pacific Time (“PT”) and ends on February 29, 2024 at 11:59 p.m. PT (the “Promotion Period”). During the Promotion Period, a series of up to twenty-nine (29) independent drawings (each, a “Drawing”) are scheduled to take place. Entry in the Promotion does not constitute entry into any other promotion, contest or sweepstakes. By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660 (the “Sponsor”), which shall be final and binding in all respects.

ELIGIBILITY

Only legal residents of the fifty (50) United States and District of Columbia who are at least eighteen (18) years of age or older at the time of entry are eligible to enter. Officers, directors, and employees of Sponsor, and each of Sponsor’s parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies involved in the Promotion (all such individuals and entities collectively referred to herein as the “Promotion Entities”), and the immediate family members and/or those residing in the same household of each are ineligible to enter the Promotion or win a prize. This Promotion is void where prohibited. A free Instagram account is required to participate in the Promotion.

HOW TO ENTER & WINNER SELECTION

During the Promotion Period, a series of up to twenty-nine (29) Drawings are scheduled to take place on the Chipotle Instagram account. Chipotle is scheduled to publish a series of posts, or to edit one or more historical posts that were originally made on or after February 23, 2023, on the @chipotle Instagram Account that include (or will include following the edit) a hidden keyword (each, a “Keyword”) in the post artwork or the post caption (each such post is referred to in these Official Rules as a “Keyword Post”). The Keyword Posts are scheduled to be published or edited between February 26, 2024 and February 28, 2024 (the “Post Range”). Keyword Posts are scheduled to appear beginning at approximately 9:00 am PT each day during the Promotion Period.

To enter any of the Drawings, entrants will need to review posts on the @Chipotle Instagram account published or edited during the Post Range to identify Keyword Post(s). During the applicable “Entry Period” (as defined below), entrants must send a text message with the Keyword to 888222 (the “Short Code”). By sending a text message with the Keyword to the Short Code during the Entry Period, eligible entrants will receive one (1) entry into the Drawing. The entrant who is the 366th (the “Winning Number”) entrant to text the Keyword to the Short Code for each Drawing will be the winner for the applicable Drawing.

The entry period (the “Entry Period”) for each drawing begins (i) at the beginning of the Promotion Period for Keyword Posts that are visible on the Chipotle Instagram grid; or (ii) at the time each Keyword Post is visible (if previously archived) during the Promotion Period; or (iii) at the time each new Keyword Posts is published during the Promotion Period; the Entry Period ends when the text message that corresponds to the Winning Number for the applicable Drawing is received by Chipotle.

For each Drawing, the entrant whose text message corresponds to the Winning Number received by Sponsor will be the potential winner. Text messages will be counted in the order they are received by Sponsor, according to Sponsor’s tracking software. If two (2) or more text messages are received by the Sponsor at the same time, the tie will be resolved by a random drawing. Each potential winner will receive one (1) text message with a unique code and will be instructed to email extraday@chipotle.com to claim their prize and provide additional information. Time is of the essence in awarding each prize.

Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within twenty-four (24) hours of the prize notification, or if the prize or winner notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected.

PRIZES/ODDS

One (1) prize is available in each Drawing. The prize consists of one (1) “Guac for a Year Prize” as defined below. Each “Guac for A Year Prize” consists of Chipotle Rewards credits good for one (1) side or topping order of guac on per week for a year, or a total of up to fifty-two (52) sides or toppings of guac (the “Guac for a Year Prize”). The approximate retail value (“ARV”) of each Guac for a Year Prize is One Hundred and Forty Five Dollars and Sixty Cents ($145.60). The ARV for all prizes in the Promotion is $4,222.40.

Actual odds of winning depend on the number of eligible entries received during each Entry Period. No cash alternative or substitution of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prizes of comparable value if any prize listed is unavailable, in whole or in part, for any reason.

GENERAL PRIZE CONDITIONS

Prizes will be awarded only if each potential prize winner fully complies with these Official Rules. All portions of the prize are non-assignable and non-transferable. The Tax Gross-Up Payment may not be sufficient to cover the winner’s tax liability related to winning the prize. The winner should consult his or her tax advisor on the proper treatment of the Tax Gross Up Payment. Each prize winner shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize.

GOVERNING LAW/JURISDICTION

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of entrants or Sponsor in connection with the Promotion shall be governed by and construed in accordance with the internal laws of the State of Colorado without giving effect to any choice of law of conflict of law rules or provisions that would cause the application of any other state’s laws.

ARBITRATION PROVISION

By participating in this Promotion, each entrant (and any minor entrant’s parent or legal guardian) agrees that any and all disputes the entrant may have with, or claims entrant may have against, the Promotion Entities relating to, arising out of or connected in any way with (a) the Promotion, (b) the awarding or redemption of any prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration conducted in accordance with the rules of AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this paragraph.

WINNERS LIST/OFFICIAL RULES

To obtain a copy of any legally required winners list, send a self-addressed stamped envelope to: The Chipotle Leap Day Promotion Winners List, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660. All such requests must be received within six (6) weeks after the end of the Promotion Period.